Apple Watch – After The Buzz, Episode 51
Most new device launches go the same way: usually the press gets review units before they’re widely available, and we get to use them for a few days -or a week if we’re lucky- as we work on our review.
Then press day arrives. The embargo on media coverage lifts, and everyone posts their reviews and videos at the same time. It’s a huge frenzy, commenters go nuts, and it’s a giant explosion of frantic opinion-sharing activity.
For about … a day. And then it all goes away. Sure, there’s followup coverage as people find bugs and hidden features, but after that initial blast, not many people revisit the device to see how it feels a few months later, because everyone’s already focused on the next big deal coming down the pipe.
So let’s do something about that. Let’s see how we feel about devices when they’re not shiny and new anymore. This is After The Buzz.
If you haven’t been approached by at least one person to ask you, “hey is that the Apple Watch,” then, you’re in luck. Apple does this so well. The company sees a market that’s still experimenting and then launch a competing product that infuses maturity through simplicity and elegance, al the while marketing the hell out of it – in order to drive that same consumer awareness that makes people know what an Apple Watch is, while completely ignoring your Moto 360.
It’s proven to be brilliant with the iPod, iPhone and iPad, markets which Apple didn’t invent, but did jump start, but oddly it hasn’t been the same story with the Apple Watch. Surely Cupertino is selling five times more than all of its competitors combined, but not necesarily with a far better product than the rest. It’s time for our second and more extensive look at the Apple Watch, since we know many of you still wonder if it’s still a good buy after the buzz.