Apple Watch 2 expected out ‘late’ this year, 2 million monthly shipments targeted
It’s all been quiet on the second-generation Apple Watch gossip front of late, and after a rumored March 2016 introduction of an incremental hardware upgrade proved false, the same predictably applied to far-fetched WWDC launch speculation.
What the Developers Conference nonetheless brought to light was a massive overhaul of the wearable’s software, which made some fearful the actual Apple Watch 2 would get further pushed back as Cupertino seeks ways to improve the device’s practicality, not just its looks and independence.
According to “sources from the supply chain” quoted by hit-and-miss Taiwanese publication Digitimes however, “disappointing” sales of the original model are making a late 2016 sequel imperative. Chips and components should begin shipping sometime in Q3, i.e. between July and September, with overall parts orders suggesting significantly higher box-office expectations.
Namely, while the OG Apple Watch barely sold 1.5 million copies in the January – March 2016 quarter, its successor is reportedly being prepped for demand of around 2 million units a month. For starters, at least, a period that might also coincide with the always fruitful holiday season, though if sales get such a healthy boost, new software and hardware features will no doubt play their part too.