Apple Watch 2 expected out ‘late’ this year, 2 million monthly shipments targeted

It’s all been quiet on the second-generation Apple Watch gossip front of late, and after a rumored March 2016 introduction of an incremental hardware upgrade proved false, the same predictably applied to far-fetched WWDC launch speculation.

What the Developers Conference nonetheless brought to light was a massive overhaul of the wearable’s software, which made some fearful the actual Apple Watch 2 would get further pushed back as Cupertino seeks ways to improve the device’s practicality, not just its looks and independence.

According to “sources from the supply chain” quoted by hit-and-miss Taiwanese publication Digitimes however, “disappointing” sales of the original model are making a late 2016 sequel imperative. Chips and components should begin shipping sometime in Q3, i.e. between July and September, with overall parts orders suggesting significantly higher box-office expectations.

Namely, while the OG Apple Watch barely sold 1.5 million copies in the January – March 2016 quarter, its successor is reportedly being prepped for demand of around 2 million units a month. For starters, at least, a period that might also coincide with the always fruitful holiday season, though if sales get such a healthy boost, new software and hardware features will no doubt play their part too.

Source: Digitimes

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).