Apple Video will mean serious headaches for Netflix

Apple is most of the times late to the show, whether it’s a product feature, or a service. This was the case with Apple Music arriving to a market dominated by Spotify and other services. It became a serious competitor in a relatively short period of time. Analysts are expecting the same when it comes to Apple Video, the company’s yet unannounced video streaming service. It will arrive late to a market dominated by Netflix and other key players.

A CNBC report is citing Morgan Stanley analyst Katy Huberty who believes “Apple’s attractive and sticky customer set combined with low friction sign-up and payment system could drive users to its video platform, even with a less complete content portfolio vs. Netflix“. Huberty also believes that the service will launch next year, and it will generate $500 million in 2019 alone. Extrapolating to the next six years, she believes Apple Video can generate sales of $4.4 billion in 2025.

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Anton D. Nagy
Anton is the Editor-in-Chief of Pocketnow. As publication leader, he aims to bring Pocketnow even closer to you. His vision is mainly focused on, and oriented towards, the audience. Anton’s ambition, adopted by the entire team, is to transform Pocketnow into a reference media outlet.