We are reader supported. External links may earn us a commission.

iOS

Apple TV overtakes Roku in premium video viewing

By Jaime Rivera June 4, 2015, 2:55 pm

Even though Apple has always called the Apple TV a hobby, that’s simply because the company has struggled to find success in the market. At a time when Google’s Chromecast has such an irresistible price tag, you’d think that the Apple TV would be bleading market share when compared to much smaller and more aggressive competitors, but the fact of the story is actually the complete opposite.

The Apple TV has actually doubled its share of premium viewing in just one quarter, going from a small 5% to 10% in Q4/2015. You might think this number is small, but it just dethrowned Roku’s supremacy given it only grew from 7 to 8% in that same period of time. If you’re wondering why this is happening, and particularly given how many Roku variants exist in the market, analysts predict that it has everything to do with Apple’s recent price cut to its streaming box, in addition to cool exclusives like HBO GO. Apple’s consumer base is also a determining factor here, but the analysis even confirms that the Apple TV is also defeating competitors in free video streaming from sources like YouTbe.

POCKETNOW VIDEO OF THE DAY

Analysts also mention that PC video streaming is on decline rapidly, and giving in to tablets and products like the Apple TV. We’ll most likely hear more about the future of the Apple TV on Apple’s WWDC Keynote.

image

Source: ADI
Via: MacRumors

Search

Latest Articles

iOS

Here's how the Apple iPod changed the world in 21 years

iPod was an industry-changing device at its time, and it had a massive impact on modern smartphones, and the way we listen to music. We take a last look at the now-discontinued Apple iPod and the history it leaves behind.

By Roland Udvarlaki May 11, 2022, 10:00 am
iOS

How to use Mic Modes in VOIP and FaceTime Calls

This guide will go over the steps you need to follow to activate one of the available Mic Mode settings on Apple Devices to begin using the feature and improve your calling experience.

By Aryan Suren May 10, 2022, 10:00 am
Phones

This iPhone 14 feature might urge users to upgrade

Until now, it appeared that iPhone 14 would only be a minor upgrade over the iPhone 13 series. However, a new leak suggests that the iPhone 14 will come with one feature that might urge users to upgrade.

By Sanuj Bhatia May 9, 2022, 5:00 am