Apple CEO Tim Cook took a couple of hours to deliver the state of the company to his employees.

Along with celebrating another fantastic holiday sales season, teasing the second office campus for a January 2017 ribbon-cutting, expanding employee benefits and more, Cook had some interesting outlooks for its mobile hardware and services.

The executive said that the iPhone is the “greatest business of the future,” perhaps for decades. Apple has made India its number one emerging market target with plans to bring official retail presence there. It will extend its presence in China as well. What Apple also wants to do is to penetrate areas with no or slow LTE network development. Cook cites company research¬†that says that people in these markets would pay high sums of money for a great mobile experience.

Apple has gone on an international price chopping spree counter to that research, but it could be the building blocks to mounting a strategy around the data.

On the software side, the traditionally-gilded fruit has recently opened up with the exports of three apps to the Android side. Cook puts Apple Music as the crux of growth with its extended public beta period.

Microsoft and Google came first in the mobile-sphere, but will Apple be able to win the race through its specific design tendencies and its imaging? It’s having its chance right now.

Source: 9to5Mac
Via: Engadget

You May Also Like
Huawei Mate 30 Pro review

Huawei Mate 30 Pro review: the best phone you can’t get, and that’s OK

In our Huawei Mate 30 Pro review we’re trying to answer the question of whether the phone can survive without Google support, and should you buy it?

Companies could soon get licenses to sell to Huawei

Good news for Huawei: In a recent Bloomberg interview, Commerce Secretary W. Ross said he was optimistic about reaching a “Phase One” China deal this month.

The upcoming Moto Razr has been spotted in the wild, with a huge chin

It seems that the new Moto Razr is already being caught in the wild, with a huge chin, and there’s a picture to prove it