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Tim Cook does 80% of his work on an iPad, and feels you should too

By Jaime Rivera July 17, 2014, 1:04 pm

For those of you that were left wondering why Apple is landing a partnership with IBM after thirty years of rivalry, the explanation is quite interesting. One of the most shocking statements we’ve ever heard from Apple’s CEO, Tim Cook, is that he’s able to get 80% of his work done on an iPad in ways we’ve never been able to replicate even in our line of work. Even more interesting is that Tim Cook feels that you can do the same, and the collaboration with IBM is specifically to help you do that.

In recent interviews with Tim Cook and IBM Chief Executive Virginia Rometty, both company representatives have made it clear that the idea is to simplify enterprise tools in order to make business on a tablet something doable. Just as we’ve seen consumer apps gain incredible levels of popularity, IBM wants a piece of that pie, and both companies have agreed to collaborate in as many as 100 apps, with the first available this fall and focused on airlines.


Tim Cook’s comments on the use of an iPad for enterprise included:

“There’s no reason why everyone shouldn’t be like that. Imagine enterprise apps being as simple as the consumer apps that we’ve all gotten used to. That’s the way it should be” …

To which Virginia Rometty also aggregated that Apple engineers are able “to take the complex and render it simple.”

The article also expands to mention that: “Apple and IBM said the ambition is to reimagine how people work by connecting securely the insights gleaned from big data analytics with an easy-to-use app on smartphones and tablets that consumers are familiar with.”

It’s hard to predict how the fruits of this new partnership will extend beyond the enterprise in order to bring such tools to consumers as well, but with a list as big as 100 apps, there’s should be room for some of that.

Source: The Wall Street Journal
Via: 9to5Mac


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