Apple receives government blessing for retail stores in India
Apple’s one of the most successful brands on the planet, and its smartphone lineup has seen strong demand in markets the world around. But while sales may be doing alright, growth has recently seen a big drop-off, and Apple’s struggling to find ways to boost profits even higher. One obvious-seeming way to help out in that department would be bringing Apple retail stores to areas that currently lack them, and that’s just what the company’s been working on in India for some time now. The problem is, India’s got some laws in place that discourage the sort of manufacturer-run store Apple’s known for when dealing with companies that don’t manufacture a good fraction of their products locally. Earlier this year, though, we heard that Apple was looking to be in good shape for getting an exemption to that rule, on the basis that its products relied on cutting-edge tech that simply wasn’t available locally. Now Apple’s closer than ever to receiving that approval, as a government committee formally recommends the Apple store exemption be granted.
Following an Apple presentation to India’s Department of Industrial Policy and Promotion, the committee has decided that Apple successfully made its case, and is now preparing to get final approval from the nation’s Finance Ministry.
Currently, Apple sales in India are managed through a series of distributors. Running its own stores would give Apple increased control over advertising, staffing, and put the company in a good place to really promote Indian sales. Right now, Apple’s smartphone business in the nation is relatively meager, but a new retail presence could be just what the manufacturer needs in order to jump-start sales.