Installing a screen protector is an important part of the new-phone setup process for a lot of smartphone users, helping to keep that just-out-of-the-box pristine look for as long as possible. And while manufacturers have come a long way in installation guidelines, helping us get new screen protectors in place with a minimum of fuss, it can still be an anxiety-inducing operation, especially for first-time users: the last thing we want is to put it on crooked, or worse yet, end up with an air bubble under the surface. So when word arrived last week that Apple was beginning a program that would allow shoppers to have screen protectors professionally installed in its retail stores, we sat up and took notice. This week we get confirmation that such operations are underway, as Belkin shares some of the secrets behind its new installation hardware.
Belkin crafted what it’s calling its ScreenCare+ Application System for Apple retail stores, supporting both the company’s InvisiGlass and Anti-Glare screen protectors. The system securely holds phones in place, allows Apple employees to precisely align screen protectors, and ensure that they’re applied within 0.1mm tolerances.
Getting things working so well required a lot of trial and error, and as you’ll see in the video below, Belkin says it went through thousands of overlays in the process of making sure the system was as accurate and reliable as it needed to be.
Belkin screen protectors with this professionally-applied installation are available at both US and Japan Apple retail stores now for the iPhone 6, iPhone 6 Plus, iPhone 6s, and iPhone 6s Plus.