Tomorrow’s retail arrival of the iPhone 6S could bring a new look to Apple stores

Being an iPhone user isn’t just about the phone, the software, or even Apple’s ecosystem of online services: it’s also about the shopping experience, and Apple’s made a serious investment in standing out on the retail side of things. With users relying on Apple stores not just to bring them the latest iOS hardware, but also to serve as their lifeline when in need of service or repairs, the store’s presence can be a comforting sight, filled with employees ready to help, all decked out in their familiar blue shirts. At least, that’s the Apple store we know, but with tomorrow’s arrival of the iPhone 6S and iPhone 6S Plus, one of those elements may be changing – a new suggests we’ll soon see Apple store employees ditch those blue shirts in favor of a new gray design.

This isn’t the first time we’ve seen Apple change-up the look of its retail employees, nor even the first this year, with a darker shade of blue first arriving in January, followed by even darker navy shirts when the Apple Watch came out. But at least those were all still blue; with this new shirt, Apple seems to be fully embracing neutral tones.

Why does any of this matter? Well, it’s not going to drastically change your shopping experience, certainly, but it may take you a beat or two longer when glancing around a store to spot an employee whose attention you’d like to grab. Those old bright blue shirts did a nice job of standing out – we’ll say that much.


Source: 9to5 Mac

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Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!