We may earn a commission for purchases made using our links.

Apple has closed its acquisition of music identification app Shazam and announced that it will no longer display advertisements. The Apple Music division will be the primary house for further development of its assets — including the algorithms it uses as well as data on suggestions they make for users for new music.

It’s Apple’s latest segment in a fully-involved expansion into services. It is also expected to launch a streaming video service in the near future with shows currently being shot.

There was a fear that Apple would have an unfair competitive advantage from the data Shazam obtains from references directing users to their streaming service of choice when playing an identified track. Those concerns were assuaged with international regulators who approved the acquisition, including the European Commission.

The deal is thought to be valued at over $400 million.


You May Also Like
The iPhone 12 could feature Largan camera lenses
A new report from Ming-Chi Kuo claims that the new iPhone 12 lineup will feature better camera lenses provided by Largan
Fourth of July deals include the latest Apple Mac mini and more
Today’s deals come from Amazon and Best Buy, where we find the latest Apple Mac mini, a fourth of July sales event and more
Tribit QuietPlus 72
Tribit launches wireless headphones with hybrid noise cancellation for $69.99
It features dual 40mm fully optimized drivers that are claimed to deliver hi-fi sound.