Apple has closed its acquisition of music identification app Shazam and announced that it will no longer display advertisements. The Apple Music division will be the primary house for further development of its assets — including the algorithms it uses as well as data on suggestions they make for users for new music.

It’s Apple’s latest segment in a fully-involved expansion into services. It is also expected to launch a streaming video service in the near future with shows currently being shot.

There was a fear that Apple would have an unfair competitive advantage from the data Shazam obtains from references directing users to their streaming service of choice when playing an identified track. Those concerns were assuaged with international regulators who approved the acquisition, including the European Commission.

The deal is thought to be valued at over $400 million.

 




Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.

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