Apple Responds To iPhone 5 Scratch Reports; Should It Be More Concerned?

We’ve talked a couple times over the past week or so about the tendency for the new iPhone 5 to pick up scratches in its aluminum finish, which become especially visible on the black version of the handset. Upon hearing reports that some phones were even showing up damaged fresh out of the box, our concern with this issue started to grow. Now we’re hearing that at least one user has heard a response on the problem from Apple’s Philip Schiller himself, but should Mr. Schiller be acting a little more concerned than he is?

When apprised of the situation and asked if Apple has any plans to fix the phone’s susceptibility to damage, Schiller responded, “any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.”

OK, that may be true, but is that the sort of response we’d expect from Apple? That seems to imply that Apple knew such damage was an inevitability, and went with aluminum components in spite of it. Maybe the company expected users to be gentler with their phones, or to not be so concerned over a few signs of wear, but this response still reads like something almost antithetical to Apple’s focus on design and manufacturing quality.

Source: 9to5 Mac
Via: BGR

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!