I guess there are ways to do ads and… ways to do ads. You can promote your product by trying to bash and mock the competition and you can promote your product by actually… promoting your own product on its own. Apple has released its first batch of iPhone 5 commercials and, as you’ve probably guessed, the advertisements don’t pick on anyone else, they just show off the product and some of its features.

The four ads are entitled Thumb, Cheese, Physics and Ears; you can see them embedded below in this exact order. As far as the iPhone 5 is concerned you can follow our coverage building up to the upcoming review by watching the unboxing and first impressions video as well as a comparison with the previous model, the iPhone 4S. We’ll make sure to compare it to other phones too, like one of the “next big things”, and take a look at evert aspect of the phone.

Source: YouTube (1)(2)(3)(4)

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