Apple Pay may launch in the UK next week, but with limits
Even though the success of Apple Pay is still a debatable topic, Apple can’t just quit when it barely got started. The company has expanded the bank and retail availability options in the US substantially over the last couple of months, and its expansion to international markets should also be code for growth. Today we learn that the service is already gearing up for a launch in the UK, but not all with be at its best on launch date.
Trusted sources claim that Apple has already informed certain employees about the launch of Apple Pay in the UK on July 14. The source claims that Apple Store employees will be trained on July 12, and that we should see the service gradually launch across retail stores in the UK after that. We do know that Apple has been working with retailers to equip stores with the necessary NFC terminals for the service to work, but we don’t expect the service to launch on all retail partners on the same date.
One thing that’s odd though is that there will be a £20 cap per transaction, as the service will not require a PIN code initially. This limitation will most likely change in the fall according to the source as well.