Given Apple’s toweringly high degree of customer retention, loyalty and excitement over, well, everything iRelated, it’s been surprising to hear the company’s digital wallet service had difficulty with adoption in the only two markets it was available in since October 2014 and July 2015 respectively.
Granted, on British shores, the list of banking partners and participating stores is much shorter than stateside, and there also competitors to consider, including the magnetic secure transmission-enabled Samsung Pay.
But Cupertino continues Apple Pay’s expansion, launching the mobile transaction app in Canada yesterday, as expected, and reportedly prepping for an Australian debut later this week. As early as tomorrow, November 19, rumor has it, with American Express acting as Apple’s main ally in both countries.
Unfortunately, up north, the nation-leading financial institutions haven’t jumped on the Apple Pay bandwagon yet. That means you can’t use standard-issue MasterCard or Visa credit cards to activate one-tap or Touch ID fingerprint transactions in Canada. Not even American Express cards from banks.
On the bright side, you can use Apple Pay in Staples retail locations, at McDonalds’s restaurants, as well as in physical Apple shops, at Coles, Indigo, Roasters, plus various popular apps like Groupon, Domino’s, Kickstarter, Starbucks, Ticketmaster, and Uber.
Aldo, Delta, and Pizza Pizza support is also coming soon, and hopefully, the purportedly stagnating negotiations with the Royal Bank of Canada, TD Canada Trust, Scotiabank, Bank of Montreal, CIBC, and National Bank of Canada will yield a happy conclusion before long.