All signs point to the debut of a new Apple TV in our soon-to-be-immediate future, with the latest rumors suggesting that this new souped-up version with Siri integration, app support, and a new remote interface is just about to join its predecessor in Apple’s stores. Both boxes should ultimately support Apple’s long-rumored streaming video service, once that finally gets off the ground. When that service does, what sort of content can we look forward to? Besides the variety of third-party content users can likely look forward to, a new report suggests that Apple will produce original long-form content.
Reports disagree on just how committed Apple is to this idea, and what sort of resources it might want to put behind the development of original content, but numerous sources claim that something along these lines has been under serious internal discussion. Presumably, Apple would be looking to quickly catch up with providers like Amazon, Hulu, and Netflix, all having previously evolved past simple streaming to offer their own exclusive programming.
There’s also the question of what sort of content Apple might be interested in funding: episodic content, or maybe even feature-length films? At this point, Apple may still be considering its options, as this all sounds very, very early.