Mere days ahead of official financial reports coming from most of the mobile industry’s heavyweights, research firm TrendForce has issued its own worldwide smartphone market analysis for the year’s second quarter, with overall production volume sitting at a solid 315 million units, up 8.9 percent sequentially and 3.2 percent compared to the same timeframe back in 2015.

No big surprises ranking the top six global brands, as Samsung holds on to a comfortable lead, followed by Apple, Huawei, OPPO, LG, and Vivo. But even though Galaxy S7 sales are deemed “brisk”, both the Korean giant’s share and total shipment numbers in Q2 “saw a slight drop”, to 24.5 percent and 77 million copies.

Q2 2016 smartphone sales by brand

Apple of course benefited from its arch-rival’s unexpected decline, growing 13 percent to 48 million iPhones sold, and 0.6 percent to 15.1 points in the share chart. Unsurprisingly, two budget-focused Chinese OEMs emerged as the biggest winners in TrendForce’s report, with “exceptionally high” Q1 volumes and a strong progress pace maintained between April and June.

OPPO device sales flourished by 15 percent, while Vivo reaped an 8 percent quarterly box-office improvement. Compatriot Huawei also saw its figures go up a little over 7 percent, but P9’s performance “may fall short of expectations”, with yearly company scores corrected downward in new projections.

Source: TrendForce

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