Apple Music deal with artists seems to include helping with their music videos

Even though the CEOs of Spotify and Pandora don’t seem to be breaking a sweat over Apple Music, you can’t deny that Cupertino has enough cash to put up an endless fight. Apple is desperate to make Apple Music work, and in that sense we even heard of Spotify’s CEO concerned over Apple’s competing tactics. In the end Cupertino borrowed help from music artists for the Apple Music launch, and today we learn more about that deal.

New reports claim that Apple is currently making original in-house music videos for the artists that are helping with the Apple Music launch. It seems that the music videos for “Freedom” from Pharrell Williams, “Energy” from Drake, and even Eminem’s “Phenomenal” were all made by Apple’s content studios. Both Pharrell and Drake have their own Beats 1 radio shows, so that makes sense, and we also know that Eminem is Dr. Dre’s best buddy, so even this rumor holds water.

The source goes as far as to claim that Apple is already working with other artists like Purity Ring, Diddy, James Bay, and even the “M.I.A” exclusive that launches today is reportedly including an Apple-made music video.

Let’s see how all this affects Apple’s competitors going forward, as they’re anything but passive about a challenge.

Source: Pitchfork
Via: 9to5Mac, Mashable (photo credit)

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Jaime Rivera
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