Discounts ahead of highly anticipated product announcement events? That doesn’t sound like Apple’s modus operandi at all, yet two days before the iPhone 7 and 7 Plus are finally brought to light, Cupertino’s music streaming service becomes cheaper than ever.

Of course, that’s not as simple as it sounds, and you can’t just sign up to a new $8 a month Apple Music subscription. Instead, gift cards, both physical and virtual, are available starting today at $99, covering one year of premium, no-ad, unlimited tunes for your iPhone, iPad, Apple Watch, Mac, Windows PC, or Android device.

Normally, you’d pay $9.99 every 30 days on a standard single license, which amounts to a slightly steeper $120 (technically, $119.88) a year. $99 works out to $8.25 a month, arguably a not-so-hefty deduction that’s still something, not to mention extremely unusual for Apple, and perhaps most importantly, it undercuts arch-rival Spotify.

12-month Apple Music access codes can be obtained online from Walmart and PayPal, as well as in physical Apple stores nationwide. A similar offer is on across the pond, for British audio streamers, who get the service at £100 instead of £120, full advance one-year payment also required. Your move, Spotify.

Source: 9To5Mac

Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).

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