There are surveys that claim that Apple Music was up to a good start, and we even heard some solid data from the company’s SVP of Internet Services recently. The question left on the table is if Apple Music will continue with its trend, or whither down when the trial period ends next month. New surveys claim that things aren’t going too well.
A new study from MusicWatch has surveyed 5,000 U.S. customers between the ages of 13 or higher, and the results were rather under whelming. 48% of Apple Music users claim they no longer use the service, and 61% have already disabled the auto-renew option for when the trial period ends. Surely 5,000 users is a small fraction of the 11 million users Apple claims to have, but it does serve as an indication of where things might go. Only 30% of users claim to use Beats 1, and only 27% are using Apple Music Connect.
MusicWatch claims that this is due to Apple being so late to a game where there are already good quality services like Spotify, which Apple was only able to snatch 30% of users from, though separate surveys claim the number is higher. We should hear more about this in Apple’s rumored event in September.