Coming up with the perfect idea to promote the “all-new Apple Music” app built into iOS 10, and the world’s second most popular audio streaming service in general, is no easy feat, even when involving the rapidly trendy mind behind such viral hits as Carpool Karaoke or Drop the Mic.

But late-night talk show host and recent Emmy loser (kudos, John Oliver) James Corden does have a bunch of hilariously goofy ideas. Like an Inception-style scene where he’s giving birth to Justin Bieber, who’s giving birth to Anthony Kiedis, who… wait, what?

Never mind, because Corden’s brainstorming session with Apple Music head honcho Jimmy Iovine, Cupertino’s Senior VP of Internet Software and Services Eddy Cue, and marketing executive Bozoma Saint John quickly churns out several silly, absurd or outright creepy alternatives.

We won’t spoil the rest of the brilliant video embedded below, but let’s just say the refreshed Apple Music could be advertised using elaborate make-up and costumes, desolate settings and borderline offensive interactions with neglected children, as well as 40 million underwater apples.

Meanwhile, you shouldn’t forget it’s also “go time” for the Apple Watch Series 2, a product that, like the iPhone 7 and 7 Plus, doesn’t need celebrity cameos or wacky humor to make headlines. The wearable’s new commercial instead merely highlights a number of key selling points, including water resistance and improved activity tracking, featuring a catchy piece of Nina Simone’s classic “Sinnerman” song. Enjoy:

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