Apple localizes currencies in Egypt, Nigeria, Tanzania, six other countries’ App Stores

If you’ve been using an iPhone or iPad in countries other than the United States and have had to pull out the conversion rate chart for App Store pricing, well, to be honest, you likely wouldn’t be reading this article in English. But you might do better off without the chart sooner than later as developers in nine countries have been notified that displayed App Store prices will switch from the default US Dollar to their local currency.

  • Egypt
  • Kazakhstan
  • Malaysia
  • Nigeria
  • Pakistan
  • Philippines
  • Qatar
  • Tanzania
  • Vietnam

While iOS’s share of the global mobile market has been entrenched well behind Android’s, Apple has made slight progress over time in select areas. The company may find that serving these countries in such a small, but important way by setting price tiers in Pounds, Ringgits or Pesos could clear consumer confusion up.

MacRumors reports that in-app subscriptions and whole-app subscriptions will not be interrupted as the price conversion takes place.

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.