The model would see Apple’s cut of app developers’ per-user profits drop from 30 percent to 15 percent if a user went out on a limb to continuously give them money for 12 consecutive months. It’s not just for access to features within the app, but for access to the app itself.
Such a model could give a new mission to publishing houses and maybe we’re going to see that effect starting from this point. Apple has officially raised the curtain on subscriptions, free trials and variable pricing depending on country. Any company can apply these features to their app.
Subscriptions can be renewed automatically and last for various lengths of time. If pricing changes are set to occur, the company can keep current users at current price levels while offering new customers the new price. Developers cannot have an introductory pricing scheme wherein the cost goes up after the first month.
Also, if a user cancels their subscription after a year, they have up to 60 days to resubscribe to the app in order for the developer to keep the 85/15 share.
Let the subscriptions begin.