Is it fair to pit hands down the most ambitious smartphone design from a company with over a decade of relevant experience against an iterative effort by a software-first outfit still trying to find its hardware groove? Well, if the comparison is as close as the one between Apple’s iPhone X and the Google Pixel 2 XL, why not?

If you choose to look beneath the surface, you may even find the Android-powered dark horse does a number of very important things objectively better than the odds-on iOS favorite. And no, this is not about those two love-or-hate software platforms. Not primarily, at least.

It’s not about raw system speed and UI fluidity either, as both the iPhone X and Pixel 2 XL do a splendid job navigating everyday tasks, content consumption, gaming and whatever else you may throw at them.

Where the underdog truly excels is in Google’s industry-leading software approach to photography, which completely obliterates Apple’s focus on super-advanced camera hardware.

Believe it or not, perfectly fine-tuned software can make a less appealing smartphone win a high-stakes comparison between two of 2017’s very best. Don’t get us wrong, the iPhone X has its strengths. Many of them, in fact. But at the end of the day, our in-depth side-by-side analysis of Google and Apple’s latest flagships will reveal a shocking winner. Be sure to check out the full 11-minute video above for a complete explanation.




Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).

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