Apple accused of lowballing its users as trade-in program comes to China
Have you ever traded-in a smartphone for cash or credit when picking up a new model? Plenty of users don’t see a need for hanging on to their old phones when upgrading to a more recent model, and trade-in programs can be a convenient way to soften the blow of that new hardware purchase. When dealing with carriers or big retailers, we sort of accept that we might not be getting as much for our old phones as if we privately sold them, but the ease of transaction can often make up for any small price disparity. At least, that’s the way it’s supposed to work. But now Apple users in China are questioning the company’s intentions when it comes to the recently enacted trade-in program over there, citing extremely low offers for old iPhones.
Unsurprisingly, the offered values fall short of what you’ll get elsewhere, but it’s the extent to which their low that’s offending Apple fans, often just half of what third-party buyers will pay.
Maybe even more frustratingly, Apple’s not taking factors like storage capacity into consideration. That means your beefy 64GB iPhone 5S will fetch the same trade-in value as a lowly 16GB model, despite Apple having no problem charging a hefty premium for the extra storage when selling the phone.
We know, this isn’t the end of the world – and you’re always free to sell your phone to whomever will give you the best price for it. But it’s still an understandably frustrating situation for users who have come to put a lot of faith in Apple.