iPhone 7 component orders step up, nonetheless falling short of 2015 6s numbers
With Apple going against tradition in keeping opening weekend iPhone 7 sales under wraps, as certain models got their initial inventories all depleted during the pre-order period, various financial analysts and industry insiders continue to scramble for the best box-office guesstimates.
While ranging from decidedly gloomy to not that bad, and violently clashing on specific numbers, they generally paint the first ever water-resistant iPhones a solid picture of an expectation-beating high-end handheld duo.
Granted, it’s mostly because pre-release projections were far too pessimistic. Samsung’s unforeseen Galaxy Note 7 faux pas may have also helped, though at the end of the day, the iPhone 7 and 7 Plus are still unlikely to top or match the Q4 2015 records of the 6s and 6s Plus.
They should come surprisingly close, based on word around the supply chain water cooler, with a grand total of 80-84 million unit shipments from ODMs (original design manufacturers) now tipped for H2 2016, compared to the 85-90 mil iPhone 6s tally of 2015’s latter half.
Mind you, we’re talking devices Apple is ordering its component-making partners to get ready by the end of the year, not actual copies shipped to users. Still, that’s a 20 to 30 percent rise from previous forecasts, so clearly, the iPhone 7 is doing respectable business.