Consider this the other side of a proverbial coin that must always translate into the highest possible profits for the world’s most valuable brand. Apple doesn’t know the meaning of the word “generosity”, very recently discounting the iPhone family in Japan as local currency strengthened, and before that slashing iPrices in India of certain newer models while axing older, still popular handhelds.
With the low-cost 4s and 5c out of the way, Cupertino probably thought its India-based fans would pay however much it took to get their hands on the sizzling hot iPhone SE. Only the “new” 4-incher doesn’t look very new, struggling to gain a foothold against the 6s, not to mention vastly superior Androids in the same price range.
You’d think the widely reported slow start in sales on a global scale would guarantee SE markdowns, but instead, Apple does the unthinkable in India, changing course on 6s, 6 and 5s retail costs. The iPhone 6 now fetches a hefty 40,000 rupees ($600) in a 16GB configuration, up 29 percent from the previous INR 31K ($465) tag, which is a preposterous reversal for a decreasingly trendy 2014 device.
Meanwhile, the entry-level iPhone 6s surges 19 percent, from 40.5K to 48K rupees, i.e. $610 to $720. Finally, to make the iPhone SE feel a little less overpriced, the affordable 16GB iPhone 5s now starts at the equivalent of $330 instead of $270. Exactly how does that all make sense, Apple, and how do you intend to boost regional SE sales numbers from their current “few thousand units” at $585 (INR 39,000) and up?
Source: The Times of India