Even though Apple has seen a lot of success lately with the iPhone, the iPad has been a different story. iPad sales have been on decline for the last couple of quarters, making us wonder what Apple will do next. We thought Cupertino would come up with new consumer-oriented ideas, but instead we see a focus on business.
An extensive article by The Wall Street Journal claims that Apple has partnered with as many as 40 tech companies in order to help raise the popularity of the iPad in business. Apple has partnered with small companies like Xero, Revel Systems and ServiceMax to collaborate on improving the usability of the iPad in business. It’s a two way street though, as Apple’s software team is suggesting new ways to improve iPad apps, while companies like Xero are training Apple business specialists. The article even claims that there was a confidential conference back in March focused on the topic.
The enterprise market spends as much as $2 trillion a year in technology, so it makes sense for Apple to want to grow its business with a piece of that pie.