Back in April, Apple was reportedly in talks to purchase California-based NextVR, a company that dabbles in virtual reality technology. As per a Bloomberg report, Apple has now confirmed the acquisition, but the purchase amount and terms of the acquisition have not been disclosed.

NextVR will reportedly help Apple develop its own AR and VR hardware, and also fine-tune its existing software products. As for NextVR, it is said to provide sports and other related content tailored for VR headsets such as Facebook’s Oculus, and similar offerings from Sony, Lenovo, and HTC.

However, Apple had not outlined how it will leverage NextVR’s expertise and how the acquisition aligns with its own AR and VR ambitions. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” an Apple spokesperson was quoted as saying by CNBC.

Source: Bloomberg

I’ve been writing about consumer technology for over three years now, having worked with names such as NDTV and Beebom in the past. Aside from covering the latest news, I’ve reviewed my fair share of devices ranging from smartphones and laptops to smart home devices. I also have interviewed tech execs and appeared as a host in YouTube videos talking about the latest and greatest gadgets out there.
You May Also Like
Sony WH-1000XM4 battery life
Sony’s WH-1000XM4, gaming headsets and more are on sale today
Today’s best headphone deals come from, where you will find a vast selection of Sony devices, headsets, and more on sale
TicWatch Pro 3 Ultra Display screen in front of plant
Mobvoi officially unveils the TicWatch Pro 3 Ultra GPS smartwatch with Snapdragon 4100
Mobvoi just released a slightly upgraded smartwatch of its ever-so-popular TicWatch Pro 3 lineup, the TicWatch Pro 3 Ultra GPS, and 4G LTE.
google search
Google is rolling out endless search results on mobile
Displaying up to four pages at once.