If you want to receive solid information on how well Apple Pay has done, or the Apple Watch has sold, don’t expect it from Cupertino. The company is famous for boasting when things go well, and being silent when things don’t. Apple finally gave the press a hint of how Apple Pay is doing after a year, and in typical Cupertino style, all is great.
Apple has just issued a statement to Bloomberg claiming that Apple Pay is off to a great start. The statement claims that the company has seen double-digit monthly growth, at least when it comes to the amount of transactions.
Oddly though, retailers like Panera Bread and Firehouse don’t agree, as these claim no more than a low single-digit percentage of transactions. One of these companies even claimed that Apple isn’t doing enough marketing for the product, something rather odd for Cupertino.
So far it seems that Apple continues to struggle in most departments under Eddie Cue’s leadership. Hopefully this will get fixed in the long run.