Apple decided to drop the name “Computer” from its name a couple of years ago, mainly when it branched out to products like the iPhone and iPad. Today we see the company expand to new categories like the Apple Watch, something we should be able to test later this year. Tim Cook has teased that we haven’t seen the best of Apple’s roadmap yet, and some new reports claim that the next challenge is huge.
Some of the recent reports on an Apple van full of cameras sounded more like an Apple “Street View” project, but it eventually evolved into an Apple Car project. Today the Wall Street Journal has just added a little more drama to the topic, claiming that Tim Cook approved this Apple electric car project almost a year ago. The approval included a 1,000-employee team, and the report claims that the vehicle resembles more like a mini van. We’ve seen Apple hire almost 50 former employees from Tesla, and today we hear that Apple also hired president and CEO of Mercedes-Benz Research & Development Johann Jungwirth to be part of the team.
At the moment we only know that the project is codename “Titan,” and that it’s based on the whereabouts of Cupertino, in a secret facility close to the Apple Campus. This is enough information to have the paparazzi going crazy, so it’s only a matter of time before we learn more.