How well are the two new iPhones doing at the box-office, between their eerily familiar designs, mostly incremental hardware updates, and paramount 3D Touch UI enhancements? Not great, according to some analyst estimates, but probably well enough to retain the lion’s share of global mobile profits.
Haters could interpret the purported imminence of the 6c as another sign 6s and 6s Plus sales aren’t booming, while Cupertino admirers have a fresh report from Consumer Intelligence Research Partners to base their optimism and even arrogance on.
CIRP claims the number of first-month Android switchers is “the largest ever recorded” since measurements began “three or so years ago”, with a whopping 26 percent of 6s buyers allegedly leaving Google’s boat.
Meanwhile, a very low percentage of iPhone 6s users hail from other smart platforms, basic handhelds or the shrinking segment of gadget novices, which means close to 70 percent of the adopter base is so far made up of folks upgrading from an older iDevice.
The figure is however much smaller than last year’s, when Apple allured way less Android fans. Specifically, just 12 percent of iPhone 6 buyers ditched the world’s most popular mobile OS, with over 80 percent ownership originating within the iOS ecosystem.
Also of note, the 6s Plus seems to be trendier than the 6 Plus, at least relative to the two’s little brothers. 6s demand continues to exceed 6s Plus shipment numbers, just like the standard 6 eclipsed the 6 Plus, but the popularity gap is clearly waning.
Before you take the market research too seriously though, it’s important to keep in mind CIRP only surveyed 300 US Apple customers. That’s hardly a representative sample now, is it?