Android One program set to live on, evolve in India with higher-end yet low-cost gear

When Google kicked off its “Nexus for emerging markets” initiative in the fall of 2014, the aim was to offer timely software updates untainted by hardware manufacturers or carriers on the humblest, cheapest possible devices.

But while the search giant insists cash-strapped mobile audiences in 20 countries worldwide received Android Ones with great enthusiasm, sales numbers confirm a bit of variety couldn’t hurt. Already, we’re seeing slightly more powerful gear released under the banner in India, Philippines, Turkey or Nigeria, and Google is reportedly looking to give OEMs extra leeway when it comes to specs, pricing, and marketing.

As early as Q1 2016, India might receive its highest-end domestically built Android One phone yet, which will nonetheless target a relatively economical MSRP, and try to further boost box-office achievements described as “satisfactory” thus far.

Mind you, all the above is official information supplied to the press by Google CEO Sundar Pichai, who refused to go into detail as far as this mystery Android One “flagship” is concerned. The manufacturer candidates are obviously numerous, including Micromax, Karbonn, Spice and Lava, and judging by the latter’s Pixel V1 endowments, the next-gen “hero” should pack 2GB RAM at the very least, a quad or perhaps octa-core MediaTek SoC, and run vanilla Marshmallow out the box.

The Android One program will likely carry on in other territories as well, possibly some not probed as of yet, with Big G hell-bent on hiking sales figures currently estimated at just 3 million units, 1.2M in India alone.

Source: The Economic Times

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Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).