Kantar Worldpanel ComTech’s smartphone numbers for the three months ending March 2016 are in, and it’s the same old story over again. Android keeps surging, Windows Phone moves one step closer to obsolescence, while iOS posts more worrying losses.

Wait, that’s not exactly what Apple came to expect from a timeframe in which the latest iPhone release wasn’t quite out-of-date. But after underwhelming holiday sales, and a recent financial report causing panic among investors, we’re not at all shocked to hear the global mobile OS duopoly is slowly heading towards a monopoly.

Especially in China, a key region identified by analysts as Cupertino’s Achilles’ heel, where Google’s dominant platform jumped nearly 6 percentage points year-on-year, to a colossal 77 percent share between this January and March.

iOS of course trailed massively behind, with only a 21.1 percent slice of the local urban pie, down from 26.1 twelve months back. But things didn’t look rosy for the iPhone 6s-headlined lineup in Europe’s five biggest markets either, as Android managed to pull off its strongest UK + Germany + France + Italy + Spain growth in more than two years.

Finally, the number one OS had to “settle” for 65.5 percent sales share stateside, up 7.3 points, as the Galaxy S7 proved to be an instant hit, but other Samsung phones, as well as LGs and Motos pulled their weight too.

Most new Android recruits apparently deserted Microsoft’s WP sinking ship during Q1, choosing a “better user experience” and higher “variety of brands and models across a multitude of price points.” But many iFans also flocked to the likes of Samsung, LG, Huawei and even Asus, helping strengthen the worldwide-prevalent ecosystem.

Source: Kantar

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