Consumer Intelligence Research Partners has put out new figures on where the consumer base stands with when it comes to Android and iOS. Trends are pointing to less switching for new phone buyers during the holiday season.

CIRP reports that loyalty for those upgrading their devices in the December quarter has gone up to 91 percent for iPhones and just above 92 percent for Android phones. Since the spring, both platforms have seen a surge in loyalty to record levels with iOS about to close a 4-point gap with Android.

The company’s analysts say that hardware upgrade cycles are lengthening and could be contributing to comfort and complacency.

Regarding overall sales during the holidays, CIRP logged down 62 percent of US network activations as going to Android devices while 37 percent went to iPhones — the share of holiday activations has stabilized in the past couple years around the 60/40 split in favor of Android.

Data was obtained through a survey of 500 respondents who had bought either a new or used device from October through December.

You May Also Like
We have new details about the Samsung Galaxy Note 20 launch event
It seems that the Samsung Galaxy Note 20 and the Galaxy Fold 2 may launch in August, under a different format because of the ongoing pandemic
There is already a jailbreak out there for the freshly released iOS 13.5
The iOS 13.5 jailbreak doesn’t have any adverse impact on battery life, and neither does it prevent the usage of services such as Apple Pay.
Pocketnow Daily: Samsung Galaxy Note 20+ Might Bring Some iPhone 11 Looks… (video)
On today’s Pocketnow Daily, we talk about the possible new looks of the Samsung Galaxy Note 20+, the rumored specs in the new Moto RAZR and more