For a few years now, Amazon has been selling Kindle e-readers and Fire tablets at unbeatable prices with so-called “special offers.” These are generally non-intrusive sponsored screensavers and ads pushed to your devices when not in actual use, which you can always choose to ignore, currently shaving $15 off the MSRPs of the Fire HD 8 and HD 10, for instance.

Given the win-win nature of the arrangement, it was only a matter of time until the e-tailer decided to expand it to third-party products. Enter today an “exclusive pricing” deal for Prime members interested in the BLU R1 HD or Motorola Moto G4.

This works similarly to previously Kindle and Fire-limited special offers, displaying “personalized offers and ads, including deals and product recommendations”, on your new phone’s lockscreen. You’re still free to dismiss the promotional information by simply unlocking your handheld, or tap to learn more.

What makes this scheme far sweeter than past ones is you’re looking at massive $50 discounts on already affordable gadgets. The BLU R1 HD, normally priced at $100 in an 8GB ROM/1GB RAM configuration, can thus be had in exchange for a measly 50 bucks, while the 5.5-inch fourth-gen Moto G, with 2GB RAM and a 3,000 mAh battery, starts at $150… for Prime members only.

Source: Business Wire

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