As always, you can probably rest assured knowing Amazon will not be mixing business with… its other business this holiday season, no doubt cooking up some of the best Black Friday deals around on both in-house and third-party products.

But also as always, expect Amazon’s homebrewed gadgets to receive the lion’s share of advertising in the two weeks leading up to the year’s busiest shopping day, as well as privileged spots on promotional banners and whatnot come November 25.

Make that November 24, as the already dirt-cheap Fire 7 tablet is apparently supposed to drop from its $50 MSRP to $33.33 on Thanksgiving Day. The same goes for the 7-incher’s slightly bigger, higher-end Fire HD 8 brother, slated to cost $60 after a $30 markdown on Black Friday 2016’s eve, while the “all-new” Fire TV Stick with Alexa voice remote shall take a $10 dive to $29.99.

Also on November 24, look for a heavily discounted “full-sized” Echo smart speaker setting you back $140 instead of $180, as well as a diminutive $40 Echo Dot ($10 off). Four days earlier, the Kindle Paperwhite e-reader will go down from $120 to $100, desperately trying to stay in the spotlight as even tablets near obsolescence.

All in all, nothing earth-shattering here, especially after Best Buy, Walmart or Target’s BF previews, but this is merely a taste of a looming Amazon.com bargain feast.

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