Amazon Echo speakers take 66 percent of US smart speaker market

Kantar Worldpanel has released the results of a new survey on smart speaker ownership in the United States.

It found that 66 percent of owners chose an Amazon-branded speaker. The two most-purchased speakers are the Echo at 31 percent and the Echo Dot at 27 percent, while the others managed only a blip. Google managed a 30 percent use-share with the Google Home at 16 percent, the Google Home Mini at 12 percent and the Google Home Max at 2 percent. The Sonos One got 4 percent share.

76 percent of owners say they use their speakers at least once daily while 50 percent use it multiple times a day. Still, with only 34 percent of the 1,097 respondents saying they owned a smart speaker, the research firm believes there’s plenty of room to grow, particularly in encouraging consumers to shop with their voice commands — only 12 percent of participants said they used their speaker to buy general items or order food or a ride service.

Men between the ages of 72 and 82 are the largest age-gender cross-section to owner a smart speaker. For women, most owners are aged between 21 and 26.

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Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.