Making your mid-range phone stand out from the pack is a tricky thing for a manufacturer; once you dial-back specs and shy away from gimmicky features, it can be difficult to differentiate your own handset from all the other similar options out there. With the new Alcatel Onetouch Go Play Android smartphone, the manufacturer may have found a winning solution, combining a nice variety of attractive color options with some rugged design features that mean that even an affordable phone like this should be able to hold together in some trying situations. We already know how the phone sounds on paper, and at IFA 2015 today, we set out to add to that knowledge with some first-hand experience.

Despite its lightweight skin, the Go Play doesn’t steer clear of custom software features entirely, and while you might not appreciate the “screencorder” mode, it’s nice to see Alcatel Onetouch making the effort.

We still need to learn some important details about this phone, especially concerning launch plans, but for a quick first look, check out our video below.

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