Traffic. It’s one of the dreaded metrics in web life. But in this respect, there’s some great news for Nintendo — if we’re to believe SurveyMonkey Intelligence.
In its first full week of global availability, Nintendo’s first mobile app was able to grab 2.6 million downloads. Miitomo got downloaded about 370,000 times a day last week, with the iOS-Android count split roughly 2 to 1. Adding on its early tenure in Japan and we see 4 million active users in the first month with 1 million users tapping in on the daily. Those who do make it a habit will typically check in twice or three times a day for about two to three minutes per session.
Nintendo has been able to generate $280,000 a week with iOS purchases making up 80 percent of that cash. It’s not what a typical Supercell game usually gets, but for dabbing a foot into the pool, that’s not bad.
Again, we’re talking about a week’s worth of metrics. How good these numbers can keep will depend on promo and event campaigns as well as further marketing efforts, just like any other MMO game.