Even at an age where people can get their phones and services from online shops, Walmarts, drug stores and that booth around back behind the old Fotomat, if you deliver service to a place where people don’t know about it, you have to be there to serve it up.
T-Mobile‘s got that idea down as it plans on bringing its retail store count up from 3,600 at the end of last year to 4,000 by the end of this year. Nils Paellmann, Vice President of Investor Relations, said during a conference hosted by Oppenheimer that the company will be reaching more potential customers in places it has LTE coverage — coverage that serves over 300 million people at this point.
“We’re looking at expanding our distribution footprint by another 30 to 40 million POPs by the middle of next year,” Paellmann said.
That should add to the 230 million people it can serve based on 10-mile radii of T-Mobile stores. Its prepaid subsidiary, MetroPCS, has 9,000 outlets.
The company is also hoping to generate churn (steal subscribers from its competition) on this year’s iPhone release.