Sony has unveiled its 2015 flagships; they’re called the Xperia Z4 in Japan, and the Xperia Z3+ elsewhere. While every Xperia Z model was an incremental update over its predecessor, something that hasn’t changed over generations (Z, Z1, Z2, Z3, Z3+/Z4) is the screen resolution. Sony is using Full HD 1920 x 1080 resolution for its flagship smartphone, and that doesn’t seem like it will change, despite competitors heavily pushing 2K/Quad HD screens.
Sony recently acknowledged that it is still not looking into higher resolution panels for the near future, mainly because it is “difficult to convince consumers of the benefits of such an upgrade”. Sony Mobile’s Taiwan general manager, Jonathan Lin, admitted that there were a lot of discussions internally regarding the move towards higher resolution panels. Such a move will happen, when it will happen, whenever the company can make “significant improvements in display quality and digital image processing technology”.
“At the moment, making the move to 2K technology on 5- to 5.5-inch screens does not seem able to achieve market segmentation, so we have no plans to launch 2K phones”, he noted, at the Taiwan launch of the Xperia Z3+. Battery life, a major concern, is also something that Sony has in mind at the moment, holding the company back from the jump in resolution. Lin also added that Sony will use, for the time being, 2K screens only on its tablet line-up.
Source: Focus Taiwan