2018: 1.44 billion smartphones sold for $522 billion

A new GfK study reveals, in time for the upcoming MWC, that in 2018, smartphones, mobile phones and wearables accounted for 44 percent share of the $1.2 trillion technical consumer goods (TCG) market. Smartphone demand declined in 2018 by 3% to 1.44 billion, with sales reaching $522 billion, which represents an increase of 5%.

From all smartphones sold, the study reveals that around 12% were priced at more than $800 in 2018. This is up from 9% in 2017. The majority of phones sold were in the $150-400 category. They accounted for 46% of the total in 2018, up from 44% the year before.

Just when we thought that the wearables and smartwatches market is dying, the study reveals that demand is up 16% from 2017. Sale value is also up 35% in 2018, compared to the year before, mostly fueled by SIM-enabled smartwatches. These account for “17 percent of the Core wearables sales value, up from eight percent in 2017“, the study reveals.

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Anton D. Nagy
Anton is the Editor-in-Chief of Pocketnow. As publication leader, he aims to bring Pocketnow even closer to you. His vision is mainly focused on, and oriented towards, the audience. Anton’s ambition, adopted by the entire team, is to transform Pocketnow into a reference media outlet.