Up and up those 2018 iPhone prices go says Wall Street

Goldman Sachs admits it has gotten the iPhone X wrong and, thus, has gotten Apple all wrong this year.

Market analyst Rod Hall wrote in an investment note obtained by CNBC that “we had expected worse iPhone X demand and some pullback in the stock — clearly neither of these two things happened.”

During each of the quarterly earnings calls since its launch, Apple CEO Tim Cook has told investors that the iPhone X was the best-seller of all the company’s mobile phones week by week. Despite what supply chain sources have said about iPhone X production, that gave every from index fund managers to casual betmakers confidence to buy into AAPL and that has launched its price up 28 percent year-to-date to $221. Hall is now targeting $240 by the end of the year.

As to the future? Goldman has now pinned an $849 price (with “flexibility down to $800”) for the standard 6.1-inch LCD iPhone expected to be announced September 12. The analyst neglected to comment on potential prices for two other rumored iPhone models with OLED screens.

That forecast goes against a recent leak suggesting that prices from the iPhone 8 ($699), iPhone 8 Plus ($799) and iPhone X ($999) will translate over to what might be called the iPhone (2018), the iPhone XS and the iPhone XS Max. Renowned Apple analyst Ming-chi Kuo of TF International has also kept his rangse centered around the same price points, though he hasn’t put specific numbers to the three models.

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.