By Stephen Schenck | January 19, 2012 6:17 PM
We’ve known that part of Nokia’s involvement with Microsoft and Windows Phone would deal with the company’s navigation technologies. This past fall, we saw Nokia Maps released for users of all Windows Phone handsets to enjoy, but it looks like the company’s role in Microsoft’s mapping endeavors will be larger still. According to Stephen Elop, we’ll soon be seeing Nokia become the public face of Bing Maps.
This isn’t that big news for Windows Phone, as Nokia’s already established its role in providing maps for those users, but will give the company an opportunity to make its presence felt on other platforms, as those users access Bing Maps. Companies without their own mapping solutions, like RIM, which have made plans to rely on Bing Maps will soon see Nokia’s name all over their phones.
According to Elop, this move is part of an attempt to balance the power of the Nokia/Microsoft relationship. Letting Nokia take the reins of Bing Maps helps set up more mutual reliance between the companies, hopefully tightening their bond and ultimately driving better products to market.