Windows Phone users know this from the very early days: OEMs have special categories in the Windows Phone Marketplace where they aggregate applications and goodies for users of their phones.
LG, Samsung and HTC all have their own Marketplace categories and now Nokia has secured its own, called Nokia Collections. Nokia Windows Phone owners no longer have to search for apps released by Espoo; instead, when opening the Marketplace, there should be a special category where all device/make-specific software should be found. The images above are reportedly snapped off of the French Marketplace but it should be the same in other regions too. Have you already noticed the Nokia Collection being available? Let us know your location.