Microsoft’s giant Windows Phone it put up in New York City was pretty darned impressive, using movable video walls to construct a smartphone that towered above the crowd. There’s more than one way to make a giant smartphone, though, and for the promotional push Nokia’s running for its Lumia models in Hong Kong, the company built a giant WP7 handset of its own this time made out of other smartphones.
Altogether, it took 550 phones to make this one giant… well, it’s a little large to still be called a handset, we suppose. Sure, it might not be as flashy as Microsoft’s effort, but it’s still pretty impressive, and is sure to attract some attention from passers-by.
A close look at the phones used to construct this work of art reveals they’re not actually Lumia 800s, due to the flash placement not being on the same center-line with the lens, but probably N9s instead. Considering the very close case similarities, and how difficult it must be to get your boss to OK using 550 phones for an art project, we think we can let this one slide.
Between its recent London event and now this, Nokia’s marketing team is rapidly becoming one to watch.