Yesterday, Rovio’s latest and greatest, Angry Birds Space made its way to the Apple and Google online software markets and many of the Windows Phone users were wondering about their variant. Sadly, here it comes: there will be none!
“We’re the No. 1 app in the Windows Phone app store, but it’s a big undertaking to support it, and you have to completely rewrite the application”, said Peter Vesterbacka, chief marketing officer at Rovio. You could look at this from three perspectives, really: 1. either Rovio is lazy and prefers to cash in from its current platform variants, 2. Microsoft is not making things easier for developers or 3. not even Rovio believes in Windows Phone anymore.
Before we get all dramatic and throw accusations and speculation left and right, we need to understand that Angry Birds was late to Windows Phone in its initial iteration too. Of course, we now have Mango and Tango to talk about but in the current situation, with Rovio’s brand new game, they still have to build it from scratch. Are they building up the buzz, waiting for “incentives” or just abandoning the platform? Still, with the no. 1 best-selling game no longer being updated, it might raise a couple of questions in other (and future) developers’ minds.
Update: It looks like it didn’t take long for Rovio to change its tune; the company has since committed to working on the port.