Windows Mobile — later renamed to Windows Phone as of version 6.5 — was for a long time, since early versions to the latest, the preferred platform for smartphone enthusiasts even after Apple and Google entered the game with iOS and Android. With version 6.5 of Windows Mobile came the brand new Windows Mobile Marketplace which Microsoft seems to abandon or even shut down.
According to an App Hub forum post by a developer called EdgeWay Software, also confirmed by Wieser Software Ltd, e-mails are hitting dev inboxes letting people know that the Marketplace is no longer accepting submissions as of July 15. Users continue to be able to purchase applications and developers will get paid but plans regarding the future of Windows Mobile Marketplace will be shared in the coming months.
Microsoft has started the Windows Mobile Marketplace in May 2009 — a bit more than two years ago — but somehow it didn’t become as popular as expected. Of course, Apple and Google had an indirect word to say — and a grave one at that — but Redmond is now putting all of its efforts in the newborn Windows Phone 7. Whether it will ever get to the popularity mark Windows Mobile once was is a question many don’t even dare asking, let alone answering.