Microsoft’s CEO Steve Ballmer had fired an attack at Google’s Android operating system due to issues of fragmentation. The Microsoft CEO says that when a new Android OS upgrade gets released, not all phones will get the update. Of those that do get the update, there is not a unified feel across all handsets due to the various implementations of carrier and OEM customizations and skinning of the OS. This, according to Ballmer, will put more pressure on developers to get their apps working for specific devices rather than for the OS or platform.
Ballmer seems to be selling the point more to developers rather than consumers. With the upcoming launch of Windows Phone 7, the company has been aggressively courting developers in the hopes that compelling apps, games, and experiences will come with the new platform. In terms of the fragmentation issue, Ballmer promises that “unlike Google, if you write an app for Windows Phone 7, it will work on all Windows phones.”