A couple weeks ago, we learned that the “Smoked by Windows Phone” smartphone speed runs the company introduced at the CES were making their return, with Microsoft’s Ben Rudolph bringing the competition to Microsoft’s retail locations across California. Just like before, Ben would put the platform’s reputation on the line as he faced-off in challenges against other smartphone users, seeing who could complete certain common tasks the fastest. Beating Rudolph would net the winner $100, but losers would have to admit their defeat on-camera. Now it’s time for Microsoft to share some of those showdowns with the rest of us, announcing plans to turn Smoked by Windows Phone into its next advertising campaign.
When Windows Phone faced-off against challengers at the CES, Rudolph managed to come out on top 88% of the time. After going up against the public in Microsoft’s retail stores, his win-rate has climbed even higher, and Rudolph’s been managing to emerge victorious 19 times out of 20.
After hearing from Windows Phone fans that they’d love to see these contests featured more heavily, Microsoft has decided to make them the focus of its next ad campaign. Over the next several weeks, we should have plenty of opportunities to see confident Android, iPhone, and BlackBerry users go home with their tail between their legs after making the mistake of challenging Ben Rudolph.